Post by account_disabled on Dec 24, 2023 10:10:14 GMT
Influencers typically have the greatest influence in the fields of nutrition, fashion, beauty, and technology. Diet is a cross-age issue. The study also examined the credibility of influencers. Nearly a third of online users surveyed said product demos from internet influencers and experts are particularly credible. According to users, only recommendations from friends and acquaintances, as well as customer ratings on product pages, are more trustworthy. Studying the Impact of Influencer Marketing on Perceptions and Experiences of Unknown Weak and Strong Brands.
The purpose of this study conducted by the Institute of Brand and Communication C Level Contact List at the University of Economics and Law was to determine the impact of influencer marketing on unknown brands. Perception of strong, As part of the campaign, Nivea was selected as a strong brand and Nivea was selected as a weak brand as a representative influencer. Perceptions of relevant brands before and after viewing product posts posted on were determined by surveying all individuals.
The study found that influence marketing has a significant impact on the perception of both strong and weak brands. However, the impact on weak brands is significantly greater than the former. This varying strength of effect stems from the fact that perceptions of strong brands are solidified and therefore consistent. This means consumers will buy products from this powerful brand regardless of whether it is promoted through an influencer or not. Influencer marketing, on the other hand, has a significantly stronger impact on perceptions of weaker brands that consumers are not yet fully convinced of.
The purpose of this study conducted by the Institute of Brand and Communication C Level Contact List at the University of Economics and Law was to determine the impact of influencer marketing on unknown brands. Perception of strong, As part of the campaign, Nivea was selected as a strong brand and Nivea was selected as a weak brand as a representative influencer. Perceptions of relevant brands before and after viewing product posts posted on were determined by surveying all individuals.
The study found that influence marketing has a significant impact on the perception of both strong and weak brands. However, the impact on weak brands is significantly greater than the former. This varying strength of effect stems from the fact that perceptions of strong brands are solidified and therefore consistent. This means consumers will buy products from this powerful brand regardless of whether it is promoted through an influencer or not. Influencer marketing, on the other hand, has a significantly stronger impact on perceptions of weaker brands that consumers are not yet fully convinced of.